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El Segundo Achieves a Forward-thinking Vision for Smoky Hollow with Tangerine

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The City of El Segundo, California is transforming Smoky Hollow — a former industrial area that was named for the steam that once clouded the District — into an eclectic mix of creative office, research and development, and light industrial with cafes, art in public spaces, bike paths and walkable areas for pedestrians. The Smoky Hollow Specific Plan provides a forward-thinking, practical vision for the future of this creative commercial area.

 

Image of the Smoky Hollow Specific Plan, published by Tangerine online and in print.

The Benefits of Tangerine for Publishing

A place as unique as Smoky Hollow draws creative industries, innovative thinking, and advanced technologies. The Specific Plan promotes these characteristics to attract creative and cutting-edge businesses to the area. City staff are targeting these creative industries by publishing the Specific Plan online as an interactive website using Tangerine software. Using interactive technology that appeals to creative entrepreneurs to publish this plan is one example of how the City will support creativity and innovation in the District.

Tangerine uses best practices for publishing online plans.

The Smoky Hollow online plan is both search engine and mobile optimized, which means creative and technology businesses can easily find and access the plan online.

To further highlight the District’s eclectic future, Tangerine uses built-in features, such as single swipe interactivity that reveals compelling before/after simulations. Visual “hot spots” show how design principles can be applied to build excitement for the plan and support the ultimate success of the Smoky Hollow plan and vision.

Tangerine software helps to bring this innovative plan to life online, moving the Smoky Hollow District closer toward its future as an incubator hub and creative center for El Segundo and the Los Angeles region.

Visit the Smoky Hollow Specific Plan website www.smokyhollowspecificplan.com.